ROI
What's our return on investment?
Lifetime dollars raised, grouped by where each gift came from. Switch between acquisition source and appeal.
Lifetime raised
$3.4Mfrom 2,542 donors
Email#1
Raised
$1.0M
Donors
915
Avg gift
$1k
Per donor
$1.1k
Event#2
Raised
$803k
Donors
721
Avg gift
$1k
Per donor
$1.1k
Recurring#3
Raised
$440k
Donors
514
Avg gift
$815
Per donor
$856
Major-donor outreach#4
Raised
$394k
Donors
464
Avg gift
$810
Per donor
$848
Direct mail#5
Raised
$287k
Donors
254
Avg gift
$1.1k
Per donor
$1.1k
Web form#6
Raised
$263k
Donors
276
Avg gift
$931
Per donor
$951
Referral#7
Raised
$137k
Donors
134
Avg gift
$1k
Per donor
$1k
Lifetime raised by source
Email
$1.0M
Event
$803k
Recurring
$440k
Major-donor outreach
$394k
Direct mail
$287k
Web form
$263k
Referral
$137k
Value per donor
Email
$1.1k
Event
$1.1k
Recurring
$856
Major-donor outreach
$848
Direct mail
$1.1k
Web form
$951
Referral
$1k
Full breakdown
| Source | Raised | Donors | Gifts | Avg gift | Per donor |
|---|---|---|---|---|---|
| $1.0M | 915 | 1,024 | $1k | $1.1k | |
| Event | $803k | 721 | 770 | $1k | $1.1k |
| Recurring | $440k | 514 | 540 | $815 | $856 |
| Major-donor outreach | $394k | 464 | 486 | $810 | $848 |
| Direct mail | $287k | 254 | 262 | $1.1k | $1.1k |
| Web form | $263k | 276 | 282 | $931 | $951 |
| Referral | $137k | 134 | 136 | $1k | $1k |